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Asian Television Content Corporation (ATC)
Type Television programming content provider
Country Philippines
Slogan Television at Its Best
Iba Kapag Kapiling Ka
Owner Rare Sales International, Inc. (parent company)
Key people Engr. Reynaldo Sanchez (President and CEO)
Nikon Salimbagon (Production Head)
Gerry Ledonio (Business Consultant)
Randy S. Topacio (Vice President, Sales & Marketing)
Launch date June 2, 2014
Former names AKTV on IBC (block) (2011-2013)
Affiliation

Intercontinental Broadcasting Corporation
(2013-2015, 2016-present)

Official website ATC website

Asian Television Content Philippines Corporation (ATC) is a Filipino TV broadcast programming content provider and the major blocktimer of the Intercontinental Broadcasting Corporation, a government-sequestered TV network founded in 1960 and based in Broadcast City, Old Balara, Capitol Hills, Diliman, Quezon City. Its offices located at the # 85 Dona Justina St. Cor. Dalton St. Filinvest II, Brgy. Batasan Hills, Quezon City.

Currently, ATC produced specialty programs and specials aired on IBC and PTV. ATC Sports serves as a on-ground production division who organized and produced on-the-air and on-ground sports content.[1]

HistoryEdit

ATC Philippines Corporation was established last April 2013 as the network signed a blocktime agreement with IBC Channel 13. (atthat time, the blocktime deal with TV5 thru AKTV expired due to high blocktime costs and low ratings, it currently using the PBA basketball under Sports5). Before that, in April 2013, ATC together with ONE Fighting Championship and IBC agreed for the free TV broadcast of the largest MMA organization in Asia. Therefore, ATC also partnering with HubMedia, a Singaporean company that providing TV and movie program international distribution.[2]

In June 2, 2014, ATCC's primetime block for channel 13 was launched. Programs that will be aired on the primetime slot of 13 are Australian kid-oriented show Hi-5 and two Mexican telenovelas The Two Sides of Ana (Dalawang Mukha ni Ana) and La Tenente, and ONE FC.[3][4] Stoplight TV (INN), Animalia, Beyond Stardom, The Big Planet, Boost, Cultural Flavors, Fame, Fashion Memoir, Gadgets & Gizmos and PBA D-League also part of the programming line-up of ATC @ IBC under IBC News Network Channel 45.[5]

It was later relegated into a content provider and producer of different mainstream sports coverages, including the PBA Developmental League, NAASCU, ONE Fighting Championship, Philippine Tackle Football League, and most recently, the Universities and Colleges Basketball League (UCBL).

However, on December 30, 2015, the content provider has been cancelled after Asian Television Content does not allowed to renew an agreement with IBC due to high cost and low financial in favor of Secarats Talent Management Services led by the owner Francisco Abuan, Jr. relegated into the line producer of IBC in September 12, 2015 and the appointment of Wilma Galvante as the entertainment head of IBC took over the sequestered network.

In 2016, after 7 month hiatus in the cancellation of the content provider, Asian Television Content made a comeback as the long-time partner with IBC News Network and began airing the Universities and Colleges Basketball League (UCBL) every Monday, Thursday and Saturday.[6] The said partnership initially caused controversy after tbe former media partner IBC filed an injunction to regain the partnership as the network resulted in September 12, 2015 is the current partnership with Secarats Talent Management Services, the production partner and line producer of IBC.

Programs under ATC @ IBC blockEdit

Main article: List of programs broadcast by Intercontinental Broadcasting Corporation

See alsoEdit

External linksEdit

ReferencesEdit

Template:Media and entertainment companies of the Philippines Template:Television in the Philippines

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