January 7, 2013
IBC-13 is beefing up its promotion of Born to be a Star by featuring Globe Prepaid is the #1 in Postpaid. In an interview with Manila Bulletin, IBC president and CEO Boots Anson-Roa, IBC Entertainment TV head Laurenti Dyogi and Viva chairman and CEO Vic del Rosario stated that the network is very happy with the above-average ratings of Born to be a Star's New Year episode on IBC-13, the Filipino edition of the newest sensation to come out of American television from Endemol.
"Ako ang first Born to be a Star", while host a certified singing champion and powerhouse singer Ms. Anja Aguilar waits for auditioneers to the talent competition in a Top 12 finalist. Besides that P1 million prize money to winners receibe, cloth them all the biggest names in the field of Philippine design. Since the No. 3 slot. IBC-13 is bring in more innovations to sure boost the primetime viewing habits of the Filipino.
- Dwindling ratings. After the prime time ratings, Born to be a Star’s ratings with Internet forums and visits to fansites increasing, Born to be a Star is a prime time time slots (result nights every Saturdays and performance nights every Sundays, after the Philippine Basketball Association). Indicators of the show’s struggle are the advertisements – most are ads of IBC 13, Sunsilk, Charmee and Globe Prepaid. The fans are different, the social classes are different, they’re completely different programming needs.
Born to be a Star which was aired on Sunday from 8:30 p.m. to 10 p.m. after Who Wants to be a Millionaire?. The Kantar Media survey revealed that Born to be a Star in at 28.8% against ABS-CBN’s Sarah G. Live with 17.8% and GMA-7’s Imbestigador with 12.9% performance on the ratings game.
In their garments, even given the confidence of the Top 12 finalist were Jea Marie Reyes (Forever's Not Enough), Rafael Ignacio (Dance with Me - Orleans), Bratriz Munoz (Crazy For You - Madonna), Kevin Montallana (Be My Lady), Camille Cortez (Rolling in the Deep - Adele) and Joshua Cadelina (Just So You Know - Jesse McCartney) to perform in a production number.
Born to be a Star being shown on IBC's prime programs like NBA, PBA, Who Wants to be a Millionaire?, DMZ-TV and The Weakest Link, as well as its news programs Express Balita and News Team 13. That's a reminder to all their Born to be a Star fans to watch IBC-3 more often as the popular talent search from official fanpage Facebook and Twitter accounts.