|Address||Capitol Hills, Old Balara,|
|Town or city||Pasig City|
|Current tenants||Intercontinental Broadcasting Corporation|
|Owner||Intercontinental Broadcasting Corporation (2012-present)|
Broadcast City is a television and radio broadcast center owned by Intercontinental Broadcasting Corporation. It is located at Pasig City. Broadcast City is the home of the commercial TV and radio networks Intercontinental Broadcasting Corporation as their headquarters.
The construction of Broadcast City began in March 2008 in the site, ten months after IBC was acquired by Avellana family. The media center was the network's effort to update its existing technologies for a seamless transition to digital broadcasting and to acquire clearer broadcast signal; as well as to consolidate business and studio production operations from its original Broadcast City facility, which was used from IBC's reopening in July 1978, Diliman, Quezon City.
The construction of the new facility included one phase. The phase was the construction of the news department and the target completion was the first quarter of 2008. $40 billion of capital expenditures from the Avellana family was used in the construction of the facilities. The phase was actually completed in 2012. The main corporate and broadcast operations of Intercontinental Broadcasting Corporation. was transferred to the new facility between the said dates, although IBC's transmitter remained in Antipolo, Rizal.
By that time, new skyscrapers twice the height of Broadcast Drive had surrounded the building, obstructing IBC’s signal. Interference complaints from surrounding offices compelled a halving of transmitting power.
Today, it is now the country's largest and most technologically advanced broadcast falcility, capble of the broadcasting multiple and simultaneous live SD or HD audio-video feeds to any parts of the world and the vice versa. The Broadcast City complex contains several buildings and studios used for broadcasting, taping, post-prouction feature corporate office, television production space and cutting-edge broadcast facilities and other related business (along with the park). The building and main office of IBC Foundation, Inc can also be found inside the Broadcast City complex in the corporate building. Post-production facilities include the 5 computer-edit-equipped suites, with the 25 VTRs assignable to any suite.
IBC main buildingEdit
The main entrance to the whole complex is located here. Today, it is mainly occupied by the FM radio station 88.3 DMZ. The IBC Studios can be toured through the company's IBC Studio Tours.
The phase was the news department and the entertainment department.
IBC News department building is the news studio and office building are the network's flagship news programs Express Balita, News Team 13 and IBC NewsBreak in the first floor. The IBC Newsroom which is used by the IBC News Network for live broadcasts is located here and the AM radio station DZTV Radyo Budyong 1358 as well as its News.IBC.com.ph website. Second floor, the loop studio, houses the morning show Pilipinas, Gising Ka Na Ba? ng Bayan. The IBC Studios is consist of 11 studios. Studio 2, one of the oldest studios and the largest studio of IBC and houses the Sunday noontime youth-oriented variety show Hey it's Fans Day!, the Sunday night musical variety show Dingdong n' Lani, the drama anthology Joe D'Mango's Love Notes and the comedy talk show The Jon Santos Show. The Studio 3, also one of the oldest studio of IBC houses the noontime show APO Tanghali Na!. Studio 4 houses the top-rating game show Who Wants To Be A Millionaire?. Studio 5 and 6 (the Escalera house, the Ungasis house and Diliman High School with Aning's Coffeeteria) are used by the curriculum-based sitcom Iskul Bukol. Studio 7 is used by the comedy gag show T.O.D.A.S. Studio 8 houses the lifestyle talk show Morning Kris. Studio 9 where the situational comedies are taped, the family-oriented sitcom Maya Loves Sir Chief which taped in this studio (every sound created in the studio is captured). Studio 10 houses the late night entertainment news program Showbiz Unlimited, the talk show Forum ni Randy and the public service program Kakampi Mo Ang Batas. Studios 11 and 12 are temporary studio set-ups, where the props and set decorations are dismantled after the show, this studio is currently being used by the children's show KapinoyLand and the shows of the top-rating music channel Channel V. Houses the production offices, dressing rooms, photoshoots, make-up room of IBC Production Studio and the live show.
Arrived at the Audience Entrance Gate were all amazed at the number of people lined up at the entrance gate The Technical Operation Center is the floors of the technical center were hollow and made of fiberglass. Thousands of cables and fiber optics were to be found underneath these fiberglass floors into the different sections of the center. We went to the subtitling room. Although, they were able to observe the people working, the computers and the TV screens through the window glass where the opening and the closing billboards are done like the "parental guidance" which appeared in some programs. Sub-titles like often recorded, but if the situation demands, it can be typed live.
Afterwhich, they headed for the Master Control Room. This section finalizes everything before a program is shown on screen. They determine the quality of the audio and video pointed the vectorscope which is the device being used in determining video quality. The section where the commercials are arranged- based on what TV programs are appearing, how many times they should appear, and the length of time it must be aired on TV. Commercial rates cost more or less P1000,0000 per 30 seconds. Commercials/advertisements therefore, serves as the lifeblood of television. It enables television networks to survive and continue to produce programs which will cater the audience tastes and preferences.