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DWRK (96.3 Easy Rock)
963Easyrock
City of license Pasay City
Broadcast area Metro Manila, surrounding areas
Branding 96.3 Easy Rock
Slogan "Less Talk, Just the Rite Rock" (2008–2009)

"Just the Rite Rock" (2009-present)

Frequency 96.3 MHz
First air date October 2008 (as 96.3 WRock)

May 18, 2009 (as 96.3 Easy Rock).

Format Lite Rock
OPM
Love songs
Power 25,000 watts
ERP 50,000 watts
Callsign meaning D

WRocK (former branding)

Owner Manila Broadcasting Company

(Cebu Broadcasting Company)

Sister stations DZRH
90.7 Love Radio
Yes! FM 101.1
Webcast 96.3 Easy Rock live streaming on e-Radio Portal
Website www.easyrock.com.ph

DWRK, broadcasting as 96.3 Easy Rock, is a music FM radio station of Easy Rock Network owned by Cebu Broadcasting Company (an affiliate of Manila Broadcasting Company)  in the Philippines. The station is currently broadcasting from Star City Complex, Pasay City and its transmitter is located atop the BSA Twin Tower in Mandaluyong City. Sharing the same site with 90.7 Love Radio and 101.1 Yes FM. The main format of the station is lite rock music and OPM music.

HistoryEdit

RK 96 Real RadioEdit

ACWS-United Broadcasting Network established RK 96 in 1980, playing Adult Contemporary music. It was headed by Mike Pedero, who established NU 107 in 1987. It competed with 99.5 RT, Magic 89.9, 101.1 Kiss FM, and other AC stations before reformatting in 1988.

96.3 WRocKEdit

The station underwent rebranding and reformat as 96.3 WRocK with a Lite Rock format in 1988. The new format plays also love songs along with its lite rock songs. During the 1990's, it had a copyright infringement with 103.5 K-Lite with its use of the stinger " it's the true light rock" and "light rock with a kick". They also owned Ultravision 25 (now Net 25, owned by Eagle Broadcasting Corporation).

During the 2000's until its acquisition by MBC, it hosted events and played music that inspired a generation up to October 26, 2008 when its DJ's aired the final edition of " Lite Rock Favorites of the Week" with DJs Cherry and Dylan Thomas.[1]

On October 6, 2008, it has been announced that the Elizalde Group of Companies' Manila Broadcasting Company has purchased WRocK from the Hodreal's ACWS-UBN, for PhP229.6 million. Except for the acquisition price, further terms were not disclosed. However, radio guidelines dictate that an entity could declare no more than one station under its direct ownership; hence as MBC is the declared owner of 90.7 Love Radio, it could not be the declared owner of 96.3. As such, the frequency was assigned to MBC affiliate Cebu Broadcasting Company.[2]

96.3 Easy RockEdit

On October 26, 2008, WRocK signed off permanently on its frequency, but revived as an online station. After that, MBC scrapped all programs associated with WRocK, and even ACWS-UBN. The new "WRocK" played automated music and some liners from its new DJs. MBC tried its best to maintain DWRK's upscale and niche-market on-air identity and programming format as 96.3 WRocK from October 2008 to May 17, 2009, unlike many other stations which reformatted after being sold. On December 2008, its studios moved to the Star City Complex, Pasay next to its new sister stations.

On May 18, 2009, DWRK rebranded as 96.3 Easy Rock, ending 20 years of broadcasting under the WRocK brand to reflect the change, while still maintaining its basic programming features enjoyed a huge audience base with its niche programming of easy listening and adult contemporary hits dubbed as lite rock. This was MBC's first venture into class A, B and C market, will now making them the number 1 lite rock music station in the country approached its station programming to seamlessly mix stations IDs, product commercials and music roster. Furthermore, on June 2012, Easy Rock made a lot of changes on its playlist, to make it quite similar to Love Radio's playlist.

It has a flagship program called Remember Someone Today, aired every Monday from 6:00am-7:00pm, a program that playing a setected romantic mix of pure hit classic love songs from the 70s, 80s, 90s early 2000s, 2010s in a favorite classic songs from soft rock, alternative rock and pop rock songs, also with classic love songs and selected OPM classics. Since its launch, Rememeber Someone Today has been the station's most sought-after and highly-rated Monday program. Sicne then, as increasing Easy Rock's ratings and now earning the #1 Lite Rock Music Station in Mega Manila.

DJsEdit

CurrentEdit

  • Samantha (6-10 am)
  • Chloe (10 am-2 pm)
  • Francine (2-6 pm)
  • Nick (6-10 pm)

ProgramsEdit

Mondays to SaturdaysEdit

  • All Day Easy (Tue - Thu, 6 AM-7 PM)
  • Lite All Nite (Mon - Sun, 6 PM-6 AM)
  • Remember Someone Today (Mon, 6 AM-7 PM) - Every Monday, the station's classic love songs and highly-rated flagship program that playing a setected romantic mix of pure hit classic love songs from the 70s, 80s, 90s, early 2000s and 2010s sin a favorite classic songs from soft rock, alternative rock and lite rock songs, also with classic love songs and selected OPM classics.
  • Friday Classics (Fri, 6 AM-7 PM) - A special program on Friday featuring a steady mix of disco, pop, rock and new wave from the 80s and 90s as well as timeless hits with lite rock and classic love songs.
  • Saturday Lite (Sat, 6 AM-7 PM)

SundaysEdit

Automated Playlist (DJ Rest Day)

  • Sunday Difference (Sun, 6 AM-7 PM) - Offers a choice selection of all-time favorites, keeping the music sultry and sweet, with hits from today's finest female vocal stylists with some OPM music.

SegmentsEdit

  • Hot Lites - Features the latest releases from the local and international artist
  • Pop-up Tunes - Allows listeners to savor rare cuts and old favorites thought you'd never hear again
  • Celebrity 360 - Livens up your Mondays, Fridays, Saturdays and Sundays in our 4-times-a-week through bare-all interviews with your favorite artist
  • Soundtrack

Compilation CDs of 96.3 Easy RockEdit

Easy Rock stationsEdit

Main article: Easy Rock Network

Easy Rock is also broadcast to 10 provincial stations in the Philippines.[3]

See alsoEdit

ReferencesEdit

  1. [1]
  2. Elizaldes’ Manila Broadcasting acquires 96.3 Wrock
  3. Cite error: Invalid <ref> tag; no text was provided for refs named EasyRock

External linksEdit

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