In October 16, 2016, ETC, alongside with 2nd Avenue, Basketball TV and Solar Sports, unveiled a new logo. while the network was launched as the new slogan Take It. Own It. Flaunt It., as part of Solar Entertainment's shakeup of its major channels, ETC relaunched their logo with a variation of one of their former logos including the 2004 ETC logo and the 2009 ETC logo, and was colored in pink.
In December 1, 2016, The ETC Crown logo used from December 1, 2016-February 5, 2017.
In March 6, 2017, The ETC logo used from March 6, 2017-present.
In December 4, 2017, The ETC Christmas logo used from December 4, 2017-January 2, 2018.