January 7, 1978-April 29, 1992[]
.png "GMA Radio-Television Arts Logo (1978-1992).png (176 KB)"){kind=logo}
In January 7, 1978, The blue circular seven logo, which Republic Broadcasting System (RBS) used for the past years, has developed into iconic in local television, mostly due to the existence of the same logo in key markets. It looked like the WABC and KABC logo. Like in any other countries, which broadcast on channel 7 frequencies, circular seven logo is commonly used. Later on, the circular seven logo was used opposite to the square rounded edge GMA symbol in network presentation on-screen, although many current variations of the circular seven have incorporated to GMA logo, then Republic Broadcasting System changed its corporate identity to GMA Radio-Television Arts (GMA stands for Greater Manila Area, the network broadcast area). The word “GMA” and “ARTS” uses a Serif old stylized Garamond font in yellow color. The letter “R” extending its ribbon rounded tail underneath the letter “T” of ARTS while the word “Radio Television” uses a San Serif Helvetica Neue Bold Condense font in white toning the pale blue background with black outlines. A different version was introduced in the latter part of 1979 placing “Where You Belong!” slogan angles upward below the insignia using a black Serif font. Another adaptation was made in 1986 using multi-color colors. As GMA prepares for a network reformatting, for the first time GMA used the beaming rainbow colors of red, yellow, green and blue. The same “Where You Belong” slogan were used, this time in a different Serif font. During the 1980's, a variety of logos were used to complement the present event, especially live programs. One example of this is, when GMA has the exclusive rights to broadcast Miss Universe pageant, it employ the standard GMA Radio Television Arts logo while embossing a crown-like object above it. In the late 1980s, GMA began using elements from WJZ-TV's "It's A Good Feeling to Know" jingle package to make a new version of their "Where You Belong" jingles. All logos including the present one were placed at the top rightmost corner of television screens. Only live breaking news and public affairs programs uses the lower left corner portion of television screen. Originally, the rainbow consisted of red, yellow, green, and blue colors. Within the early 1990s, two colors: orange and purple were added to the rainbow. The rainbow later became the symbol of GMA and underwent two facelifts, until the rainbow was replaced by the Kapuso symbol in October 27, 2002. The rainbow not only became GMA's logo in the 1990s to keep up with the new technologies and to coincide with its stronger signal reach throughout the Philippines and in Southeast Asia, but it also inspired the Kapuso symbol, as the new symbol contained all of the rainbow's colors.
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.png "GMA Radio-Television Arts Wordmark Logo (1978-1992).png (114 KB)"){kind=logo}
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