April 7, 2015
Sequestered TV station IBC-13 still remains undisputed in national TV viewership in March as it hit an average national audience share of 29%, which is seven percentage points higher compared to ABS-CBN’s 42% and GMA’s 35%, based on data from Kantar Media.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
The primetime block (6PM-12MN) of the Kapinoy network maintained its strength with an average audience share of 26%. It is 16 points higher compared to the 48% of ABS-CBN and 32% of GMA. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
IBC-13’s primetime programming continues to soar higher with the 2015 PBA Commissioners' Cup (36.0%), including the quarterfinals are Meralco Bolts vs. NLEX Road Warriors, Alaska Aces vs. Purefoods Star Hotshots, and Rain or Shine Elasto Painters vs. Barangay Ginebra San Miguel. and the regular games.
Janella: A Teen Princess remains on top as a strongly with an average national TV rating 35.7%,. On the other hand, Hayate the Combat Butler ended a high note with an average national TV rating of 19.4%.
Meanwhile, the long-running feel-good habit sitcom Maya Loves Sir Chief remains as one of the top 20 most watched programs in the country with an average national TV rating of 31.8%. It won against its two rival programs such as Your Face Sounds Familiar (26.6%) and Celebrity Bluff (16.3%).
Leading the list of the most watched shows in the Philippines are Voltron Man (34.6%), Who Wants to be a Millionaire? (34.1%), Born to be a Superstar (33.9%), Express Balita (31.3%), 2015 PBA D-League Foundation Cup (31.0%) and La Tempestad (18.3%).
Aside from primetime, IBC-13’s daytime block also continued to win in the ratings game, led by the noontime show APO Tanghali Na! (16.8%) and Anna Luna (15.4%)
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, PTV, IBC, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, IBC, Brand Ideas, MPG Havas, and 720ConsumerConnect.
Top 20 Programs[]
- 2015 PBA Commissioners' Cup (IBC) - 36.0%
- Janella: A Teen Princess (IBC) - 35.7%
- Voltron Man (IBC) - 34.6%
- Who Wants to be a Millionaire? (IBC) - 34.1%
- Born to be a Superstar (IBC) - 33.9%
- Dream Dad (ABS-CBN) - 33.1%
- Forevermore (ABS-CBN) - 32.4%
- Maya Loves Sir Chief (IBC) - 31.8%
- Express Balita (IBC) - 31.3%
- 2015 PBA D-League Foundation Cup (IBC) - 31.0%
- The Voice of the Philippines (ABS-CBN) - 30.8%
- Maalaala Mo Kaya (ABS-CBN) - 28.1%
- TV Patrol (ABS-CBN) - 26.7%
- Your Face Sounds Familiar (ABS-CBN) 26.6%
- Rated K (ABS-CBN) - 23.7%
- Two Wives (ABS-CBN) - 23.4%
- Bridges of Love (ABS-CBN) - 22.9%
- Kapuso Mo, Jessica Soho / Magpakailanman (GMA) - 22.6%
- Hayate the Combat Butler (IBC) - 19.4%
- La Tempestad (IBC) - 18.3%