October 8, 2012
For the 4-months after airing, data based on Kantar Media show that sequestered TV network IBC-13 is a superstar network aside from our focus on news and current affairs, entertainment and sports programs (AKTV on IBC), has been winning over competition in the battle over weekend primetime ratings. Last Sunday (October 7), the Kantar Media overnight ratings indicated that for all of primetime (3pm-12mn), IBC-13 overtook ABS-CBN to become the 2nd most watched network. Based on the said report, IBC-13 had an audience share of 28.9% beating ABS-CBN's 20.9% and following GMA-7's 15.8%.
More notably, IBC's weekend triumvirate like PBA (AKTV), Who Wants to be a Millionaire?, Born to be a Star and Sunday Sinemaks was number 1 in the 3 pm-12 mn timeblock with a total of 30.6% audience share compared to ABS-CBN's 29.7% and GMA's 24.5%.
Moreover, owing to the remarkable performances of its weekend triumvirate like 2012-13 PBA Philippine Cup, Who Wants to be a Millionaire?, Born to be a Star and Sunday Sinemaks on the same day, IBC landed in the No. 1 position in terms of household viewership with a total of 30.6% household shares, compared to network leader ABS-CBN's 28.7% and GMA-7's 25.5%. "We are very good with our programs' high ratings and with the fact that more Filipinos are making the switch to see what the Kapinoy Network has to offer them. It is evident that they like what they see, hence the rise in our viewership ratings.
On our part, we at IBC-13 are committed to further explore all possibilities to provide the highest quality of service and content to our publics," shared Eric Canoy, the new owner of IBC.