March 24, 2016
Intercontinental Broadcasting Corporation (IBC 13) executives, Board of Directors and management recently attested to the unprecedented success of the country's undisputed no.1 most watched primetime TV program "Janella in Wonderland," the phenomenal fantaserye top-billed by IBC 13's very own 15-yar-old teen star Janella Salvador as one of the government-sequestered network's original concepts, as it did not only boost the ratings performance of the network but also contributed in the double-digit growth in airtime revenues that began in July.
Janella (pink mermaid) at the sea
“Janella’s fantasy is turning out to be the biggest surprise hit and continues to capture the hearts of primetime TV viewers nationwide.,” remarked Tessie Taylor, IBC’s head of sales and marketing department.
According to IBC finance manager Dave Fugoso, advertising revenues show signs of strengthening in the first half of the year after regaining commercial and Channel 13 is very earning because of the network’s top-rating shows like “Janella in Wonderland.” He said, “We’re also experiencing double-digit growth in terms of airtime starting March and if we can sustain this by the end of the month, we may exceed P1 billion, for making state-owned IBC the undisputed no.3 TV station nationwide.”
“Oh yes, we’re very happy because the ratings are constantly improving and on the rise. Si Janella, dubbed as the Primetime Princess of IBC, in “Janella in Wonderland,” you can see na happy at tuwang-tuwa sila sa ginagawa nila and you can feel this as you watch their shows. We expect naman to zoom to the greatest heights overnight, we think we’re building up our own audience.”
This can be viewed as a significant leap for IBC because it shows that the network is indeed a strong third contender and that it is attracting more viewers who welcome IBC 13's programming innovations that is very different from the shows of the two giant networks. Among the expected well-wishers of the Janella and IBC President and CEO Lito Ocampo Cruz, who has been credited for bringing the fantaserye.
Meanwhile, “Janella in Wonderland” continues to perform better in the ratings game. Based on the latest data of Kantar Media last Thursday (March 20), the very first network-produced fantasy series is now of the top spot of the country’s top overall TV programs with 37.3% national TV rating, or 20 points higher than its rival programs in ABS-CBN and GMA, Mars Ravelo's “Dyesebel” and “Kambal Sirena” which are only got 33.1% and 18.9%.
“Janella in Wonderland” also belongs to the top shows when it comes to viewership of Channel 13 with the highest ratings, including the “2014 PLDT Home TVolution PBA Commissioner's Cup,” the primetime news program “Express Balita,” the phenomenal game shows “Who Wants to be a Millionaire?” and “The Million Second Quiz,” and the reality singing talent show “Born to be a Superstar,” despite of disclosures of Kantar Media and AGB Nielsen, of which both are devotionally paying attention to the Big 2.
Since it started airing last January, “Janella in Wonderland” managed to beat different ABS-CBN and GMA programs including “Honesto” and “Adarna,” and now “Dyesebel” and “Kambal Sirena.”
Continue to feel the ‘magic’ of Janella’s unique mermaid story, catch “Janella in Wonderland,” every night, 8pm, before “Express Balita” on IBC 13’s Kapinoy Primetime. For more updates, log on to www.ibc.com.ph, follow @janellainwonderland on Twitter; and ‘like’ the show’s official Facebook fanpage at www.facebook.com/janellainwonderland. Tweet your thoughts, comments, and suggestions using the hashtag #JanellaInWonderland.