March 20, 2014
This is what IBC-13 will showcase in its much-awaited summer station ID premiering this Sunday (Mar 30) on Hey it's Fans Day! aims to promote the Philippines.
The Kapinoy Network has just launched its 2014 Summer Station ID entitled I Love Summer Kapinoy Forever. In the tradition of well-planned and thought of station IDs, IBC satisfies again with this very festive theme. Also invite you to a refreshing TV plug featuring Kapinoy superstars, include Jodi Sta. Maria and Richard Yap, Janella Salvador, Mario Maurer, Cristine Reyes, Abby Bautista, Drew Arellano, Robi Domingo, Anja Aguilar, AJ Muhlach, Nadine Lustre and Ramon Bautista, said head of IBC Creative Communications Management Johnny delos Santos.
Kapinoy superstars and news personalities were tasked to be the smile seekers and went to different parts of the country to immortalize these blissful moments with their own cameras. The campaign jingle (theme song) I Love Summer Kapinoy Forever was sung by Born to be a Superstar Season 2 grand champion Shanne Velasco doing the singing part performed the theme song, according to critics, lacks impact because of the singers called “#SummerKapinoyForever.”.
The full IBC 2014 Summer Station ID video features its biggest and brightest superstars and some of its news anchors. This features various tourist spots in the country like the Chocolate Hills in Bohol, Luneta Park in Manila, the MacArthur Memorial in Tacloban, among others.
With lyrics from Vehnee Saturno, music from Vehnee Saturno, Amber and Marcus Davis and direction from Nani Naguit and Nolan Bernardino, IBC 2014 Summer SID first aired right after the network's primetime newscast Express Balita and before the hit fantaserye Janella in Wonderland. It was directed by reality-TV and indie film director Monti Parungao and Peewee Gonzales. The SID Creative and Production team members are Dang Baldonado, Sheryl Ramos, Raywin Tome; IBC TV Entertainment, News and Current Affairs Division, IBC Regional Group, IBC International, Administrative Services and Human Resources Department, Property Management Group, and Safety and Security Division.
Watch the 2014 IBC Summer Station ID full video here (I Love Summer Kapinoy Forever):