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February 26, 2013

The government-owned Philippines’ sequestered television network IBC-13 as the Kapinoy network, traditionally considered an also-ran in Philippine television is now the number 3 most-watched station nationwide, based on data from Kantar Media.

Actress and former Washington diplomat Boots Anson Roa, IBC-13 president and CEO and chairman Eric Canoy are the new top honcho, made the disclosure at the recent press conference from Dish in Rockwell yesterday, last Monday appointed by president Noynoy Aquino for current PNoy administration.

The network is still sequestered, and Boots admitted that it’s still up for privatization. Boots also revealed that the network’s franchise was granted by Congress very recently, after the network had operated for more than 43 years, it is run like a private corporation while gained more viewers.

According to Kantar Media, IBC-13 captured the No.3 leading network with a 25.7% viewership based on a recent survey. ABS-CBN Channel 2 placed first nationwide with 40.2% while rival GMA-7 landed on the second spot at 33.3%. TV5, on the other hand, placed third also at 15.5% at the time.

As part of AO No. 26, IBC very recently handed over its archives to the Film and Development Council of the Philippines (FDCP). The old films forming part of our cultural heritage will be preserved and restored in a single national archive. There is tremendous cultural significance in that for us, believe the Golden Age of Television started with 13, detailed Boots. IBC 13 now supplements its monthly income with its earnings from Viva and other block timers.

Lito detailed classics like Iskul Bukol (Tito Sotto, Vic Sotto and Joey de Leon), Chicks to Chicks, TODAS and the Dolphy specials. With AO No. 26, these archives will be restored and digitalized.

While IBC's FM radio station iDMZ 891, now as the #1 dance music FM radio with a dance music sound in an Asian market, will target the upscale class A, B and C markets in Mega Manila.

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