FANDOM


People's Television Network (PTV)
Type

Broadcast commercial television network

Branding The Kapambansa Network
Availability Nationwide
Worldwide
Broadcast area Nationwide
Worldwide
Parent People's Television Network, Inc.
Slogan Para sa Bayan
Launch date February 2, 1974; 43 years ago
Former names

Government Television (1974-1980)
Maharlika Broadcasting System (1980-1986)
People's Television Network, Inc.(1986-2001, 2011-present)
National Broadcasting Network (2001-2011)

Picture format 480i (4:3 NTSC)
480i and 576i (16:9 SDTV)
Official website www.ptv.ph
Language Filipino
English
People's Television Network, Inc.
Founded March 26, 1992; 24 years ago
Headquarters Broadcast Complex, Visayas Ave.,Diliman, Quezon City
Key people Martin Andanar
(Presidential Communications Operations Office Secretary)
Dino Antonio C. Apolonio (Network General Manager and COO)
Josemaria Claro (Network Vice Chairman)
Operating income 139.4 Million (FY 2014) [1]
Net income 316.4 Million (FY 2014) [1]
Total assets 1.27 Billion (FY 2014) [1]
Total equity 689.8 Million (FY 2014) [1]
Owner Government of the Philippines
(Presidential Communications Operations Office thru People's Television
Network, Inc.)
Number of employees 555 (2014) [1]
Subsidiaries People's Television Network
Salaam TV
Website corp.ptv.ph

People's Television Network, Inc. (abbreviated PTV / PTNI) is the flagship government television network owned by the Philippine Government under the helm of the Presidential Communications Operations Office. Its head office, studios and transmitter are located at Broadcast Complex, Visayas Avenue, Barangay Vasra, Diliman, Quezon City.

HistoryEdit

The beginning of Channel 4/Marcos era (1974-1986)Edit

GTV 4 Logo (1974-1980)

GTV Network logo in 1978.

The country's government television network began operations in February 2, 1974 as Government Television (GTV-4), a division of the National Media Production Center. The government channel was first headed by Lito Gorospe and later by the then-Press Secretary during the Marcos administration, Francisco Tatad. It was first headquartered in the Solana Building in Intramuros, Manila, and later relocated to the Broadcast Plaza in Bohol Avenue, Quezon City (now currently re-occupied by ABS-CBN).

It was renamed Maharlika Broadcasting System in 1980 under the leadership of NMPC Minister Gregorio Cendana, at the same time the network began broadcasting in full color, thus it was the last national network to transition to color broadcasting. By then, it began expanding with the opening of provincial stations nationwide, including 2 stations in Cebu and Bacolod who once owned by pre-martial law ABS-CBN.

The first literation of the People's Television Network (1986-2001)Edit

Following the People Power Revolution in 1986 on which it was taken over by pro-Corazon Aquino soldiers and supporters, it was, during that very historic event in national history, officially rebranded as People's Television (PTV) at the same time. Broadcasters Tina Monzon Palma and Jose Mari Velez were tapped by President Corazon Aquino to handle the newly-rebranded station for a few months, before they were taken back to GMA 7.[2] It later became the national network for the broadcasts of the 1988 Summer Olympics along with RPN.

Shortly after he took over the mantle of government in June 1992, President Fidel V. Ramos appointed PTV Network's first board of directors. The Network was given a one-time equity funding for capital outlay. Since 1992, PTV has been operating on revenues it generates on its own. Republic Act 7306 stipulates that the government shall not appropriate funds for the operations of the Network.

PTNI is on full satellite transmission nationwide since 1992 using PALAPA C2. Its flagship station PTV-4, which is based in Quezon City, boasts of a 40-kilowatt brand-new transmitter sitting on a 500 ft (150 m) tower. With its 32 provincial stations across the country, the network has extended its reach and coverage to approximately 85 percent of the television viewing public nationwide.

So far, PTNI has come up with the kind of programs that have earned for itself the Hall of Fame Award for Best Station and for Most Balanced Programming in 1987 and two succeeding years thereafter, from the Catholic Mass Media Awards (CMMA). It has, to its name, several pioneering and award-winning educational, cultural and public service programs for their relevance and production excellence. In 1996, PTV won the award for Best TV Station ID in the PMPC Star Awards for Television.

PTNI has pioneered educational and cultural programming. Some of its award-winning programs were Tele-Aralan ng Kakayahan (which predated ABS-CBN's The Knowledge Channel by decades), Ating Alamin, Small World (and its successor) Kidsongs, For Art's Sake, Coast to Coast and Paco Park Presents. In the 1990s, at the core of its educational programming is the Continuing Education Via Television or CONSTEL, a program aimed at upgrading teaching skills of elementary and secondary teachers of Science and English. Institutionalized by Department of Education, Culture and Sports (DECS), CONSTEL Science and English are being used in teacher training by the Regional and Divisional Leader Schools of the Department of Education, culture and Sports and in Teacher Education Institutions of the Commission on Higher Education. At present in 2012, CONSTEL can now be seen on PTV as part of Telebisyon ng Bayan branding.

PTV 4 Ang Network Para Sa Pilipino Logo 1995

Logo used from October 1, 1995-June 29, 1998

PTNI has also been the official broadcaster of major international sports competitions. It has covered the Olympic Games, starting with the 1988 Olympic Games in Seoul, except Barcelona Olympics in 1992 (covered by ABS-CBN), the Beijing Olympics in 2008 (covered by Solar Entertainment Corporation) and the London Games in 2012 (covered by TV5). and returned in 2014, starting with the Sochi 2014 Winter Olympics. PTNI was the carrying station of the South East Asian Games in 1991, 1995, 2005, and 2007, missing in 2009, and resuming at 2017, Asian Games from 1986 to 2006 and the IAAF World Championships in Athletics in 2007 and 2009. During these coverages, PTNI has received commendations from various sports organizations. In 1996, it received a presidential citation from then President Fidel V. Ramos for the successful coverage of the Atlanta Olympic Games.

National Broadcasting Network/Arroyo era (2001-2011)Edit

NBN 4 Logo

Logo used from July 16, 2001 to December 31, 2006

On July 16, 2001, under the new management appointed by President Gloria Macapagal-Arroyo, PTNI adopted the name National Broadcasting Network (NBN) carrying a new slogan One People. One Nation. One Vision. for a new image in line with its new programming thrusts, continues the new name until Aquino administration in 2010.

NBN Information Logo

Logo used from January 1, 2007 to October 5, 2011

NBN expanded its broadcast reach with the launching of NBN World on February 19, 2003 in cooperation with the Television and Radio Broadcasting Service (TARBS). This global expansion signals new directions for NBN as it becomes accessible to the rest of the world, particularly the millions of Filipinos overseas. NBN can be seen in Australia, North America and the Asia-Pacific. NBN is previously transmitting via satellite nationwide using Agila 2 then moved to ABS 1 (now ABS 2) last September 2011 (Now in Telstar 18 as of present time).

Before the year 2010, NBN main studios in Quezon City and its regional stations in Baguio, Cebu and Naga will be equipped with the most modern news gathering equipment for them to compete with the major television networks. Also, a new Harris Transmitter has been installed. NBN's transmitter power shall be increased from 40 kW to 60 kW. (However, few years later, in 2013, the network was downgraded its transmitting power output from 60 kW to 50 kW later then back to 40 kW or 25 kW to control power costs). NBN's digital channel is now available on channel 48 (now moved to channel 42) using the Japanese digital TV standard.

In 2011, NBN continued to enhance its digital broadcasting capabilities with equipment donated from the Japanese government. This equipment will also allow NBN to begin broadcasting emergency alerts when necessary (similar to the Emergency Alert System in the United States, but it is more likely, due to the usage of the Japanese digital TV standard, that the system would be based on the Japanese J-Alert system).

The second literation of the People's Television Network (2011-present)Edit

PTNI Logo

Logo used from August 1, 2011 to January 7, 2012

Although the branding is officially known as the National Broadcasting Network, in August 1, 2011, the People's Television brand which was retired in July 15, 2001 was reintroduced as a secondary brand until a few months later on October 6, 2011, PTV (People's Television) became a primary brand, and the branding National Broadcasting Network (NBN) was ended after 10 years for the last time in October 5, 2011. Also, the rights of Cartoon Network shows begin to aired on PTV in October 10, 2011 as it launched the network as Cartoon Network on PTV which airs selected Cartoon Network programs dubbed in Filipino viewers who watch Cartoon Network on PTV. The block used to air in weekday noontime and weekend afternoons mostly animated series during that time.

PTV 4 Logo January 2012

Logo used from January 8, 2012 to July 1, 2012

In January 8, 2012 during the network's special coverage of Impeachment Trial of Former Chief Justice Renato Corona, PTV was another temporary logo it was used until July 1, 2012 as preparation of PTV's reformat/rebranding.

PTV 4 Logo July 2012

Logo used from July 2, 2012 to April 2, 2017

On July 2, 2012, PTV relaunched with the new logo, new advertising campaign and corporate slogan Telebisyon ng Bayan (People's Television) with a Balangay station ID,[3] along with the broadcast rights of the PBA Developmental League (PBA D-League).

On March 2013, president Noynoy Aquino III signed Republic Act 10390, superseding the old Charter, in which the government will infuse P5 billion to PTV to revitalize the station and make it "digital competitive" despite of GMA Network's questionings of the law, fearing that it may enter competition. PTV has earned P59 million generated revenues for the first and second quarter of 2014. [4] [5]

People's Television logo

Logo used from February 2, 2014 to April 2, 2017

In 2014, PTV bagged the TV broadcast rights of the Sochi 2014 Winter Olympics, 2014 Summer Youth Olympics and the 2016 Summer Olympics. By that virtue, PTV has been named as the Olympic Network in the Philippines.

Under the new management, PTV has started their modernization program (since 2012) including the acquisition of studio technical equipment, cameras, vehicles and high-powered transmitter for the main office in Visayas Avenue, Quezon City, together with few regional offices, included in their plans is the rehabilitation of PTV stations in Naga, Baguio, Iloilo, Cebu, Zamboanga, Cotabato, Calbayog, Tacloban, Pagadian and Dumaguete. [6]

Despite being operated with their own budget, the new PTV had still managed to cover the biggest events in the country including the 2013 National and Local Elections, 2013 Central Visayas Earthquake, the visits of US President Barack Obama and Pope Francis and the APEC Philippines 2015.[7]

It should be noted that in 2005, several Radio ng Bayan programs were also aired on then NBN with the Visayas Avenue studios used for some of them, under the Tinig ng Bayan banner. In 2014, the partnership between the two was revived with an all-new morning news program RadyoBisyon which is also simulcast on 9TV (now RPN) and heard in Radyo ng Bayan stations nationwide, broadcasting from its own studios and the Radyo ng Bayan radio booth. Before the launch, Radyo ng Bayan is part of the Philippine Broadcasting Service had already, since 2012, been simulcasting News@1 and News@6 on radio on all its stations.

In Septemeber 2015, PTV improved its sports programming with the return of the UAAP on PTV after 16 year hiatus and regelated into the second home of the the collegiate league after the male-skewed channel ABS-CBN Sports and Action (S+A) relegated into its simulcast of the UAAP during weekends.

Recent developmentsEdit

Under the guidance of Presidential Communications Secretary Martin Andanar, the network will undergo a major revitalization plan to improved the station's programming and expanding nationwide presence to being at par with the state-media outfits BBC of United Kingdom, NHK of Japan, PBS of United States of America, CBC of Canada and ABC Australia and to bring back its glorious years as one of the Top 5 television networks in the country in the 1970s and 1980s.[8] He will be also implement editorial independence in the station.[9] Andanar noted that teams from the state-owned network ABC and BBC will sent to the Philippines to helping the PTV's revitalization plan.[10] He also tapped a former executive of ABS-CBN News, Charie Villa, to oversee the news division of PTV-4. However, Villa turned down the offer due to her strong opposition on key national issues.[11]

In June, then-President-elect Rodrigo Duterte earlier stated that he will no longer conduct press conferences, and instead, the announcements and press releases will be aired through PTV.[12] Two months after, his promise was retracted, and the press interviews and conferences resumed on the channel.

On June 17, 2016, the PTV and Japan signed the 38.20 million yen worth of Cultural Grant Aid and acquisition of programs from NHK to improve the network's overall programming.[13] Within weeks, NHK's Japan Video Topics returned to the channel after several years. However, 1 year later on July 11, 2017, PTV and the Japan International Cooperation Agency (JICA) signed an agreement on another cultural grant aid for the planned broadcast of 600 educational and cultural programs from Japanese state-owned broadcaster NHK in the channel thru the ISDB-T digital TV standard.[14]

On July 7, 2016, PTNI Chairperson Maria Cristina C. Mariano, PTNI Vice-Chairperson Veronica Baluyut-Jimenez, Network General Manager Albert D. Bocobo, and Board Directors Josemaria Claro and Cindy Rachelle Igmat, who all appointed by the Aquino administration, tendered their resignation to Duterte through Andanar.[15] and followed by the slogan Telebisyon ng Bayan was dropped from the logo and retain the People's Television Network (PTV) brand with a new slogan Para sa Bayan on July 11, 2016, retaining its the 2012 PTV logo.[15] 3 days later, former PTNI acting News and Administrative Division, Alex Rey V. Pal takes over as Officer in Charge of the network temporary and while Bocobo retains as General Manager of the Network until November 24, 2016. Andanar also announced the appointment of Dino Apolonio, former Vice President for Production Engineering of TV5 as the Network General Manager. However 4 months later, on November 25, 2016, it was officially announced that PTV named Apolonio was appointed as the Network General Manager eplacing Bocobo and he also assumed as Chief Operating Officer (COO) of the network, while the network's board member Claro was also appointed as Network Vice Chairperson.[16]

In October 2016, PTV further improvied its primetime programming, beginning with UCBL (Universities and Colleges Basketball League) as part of the partnership with Asian Television Content (ATC).

GOCC Undersecretary George Apacible announced during the network's Christmas party on December 20, 2016 that PTV sets its sights to notch higher in the television ratings by 2017 as the network targets the #3 spot currently held by IBC as the third leading network in the country, causing TV5 into decline in a lower viewership.[17] In less than a year, PTV started to gain its foothold in the ratings game and resulted by Kantar Media as the #4 in viewership due to the network's broadcast of the University Athletic Association of the Philippines (UAAP).

On January 4, 2017. PCOO Secretary Martin Andanar announced that PTV's transmitter power output was increased from 25,000 watts to 55,000 watts for a clearer and better signal reception.[18]

On January 12, 2017, PTV and Japan-based IT company, NEC signed an agreement for the commissioning of new digital transmitters and head-end system to be used for the network's transition to digital terrestrial television.[19] [20]

PTV 4 Logo April 2017

PTV transitional/main logo used from April 3 to June 27, 2017; still seen as on-screen secondary logo since June 28.

PTV 4 Alternative Logo June 2017

PTV logo since June 28, 2017.

A new logo of PTV, replacing its 2012 version, was previewed on the March 11, 2017 edition of PTV Newsbreak in the occasion of the inauguration of the station's Cordillera hub in Baguio City. Along with the inauguration, the government turned over brand-new Outside Broadcast and Digital Satellite News Gathering Vans. The inauguration was led by President Duterte and PCO Secretary Martin Andanar. The transition to the new logo started on April 3 of the same year, when PTV released its wordmark logo, its corresponding station ID, and new graphics.[21] Another logo, represents some elements of the Philippine flag, is launched upon the station's sign-on on June 28, 2017. it also the network was relaunched as the new slogan and unveiled the new charity jingle theme song Para sa Bayan (For the Nation), which was already used since July 11, 2016 (prior to the re-branding) composed by Amber Davis and Thyro Alfaro, and sung by Various Artists (Basil Valdez  Kuh Ledesma, Jose Mari Chan, Carol Banawa, Richard Reynoso, Angeline Quinto, Bryan Termulo, Monica Cuenco, Jerome Abalos, Aiza Seguerra, Hazel Faith dela Cruz, Gino Padilla, Cookie Chua, Mark Carpio, Jinky Vidal, Mike Kosa, Abra, Acapellago, Quest, Luke Mijares, Kitchie Nadal, Renz Verano, Jay Durias, The Company, Thyro Alfaro, Yumi Lacsamana, Jimmy Bondoc, Eurika, Somedaydream, Tippy Dos Santos, The Juans, Kiana Valenciano, Kimpoy Feliciano) with PTV News anchors (led by Audrey Gorriceta, Diane Querrer, Angelique Lazo, Alex Santos, Aljo Bendijo, Catherine Vital, Rolly Gonzalo, Anthony Pangilinan, Charmaine Espina, Rocky Ignacio, Ralph Obina, Jsoeph Parafina and Marita Moaje) with a station ID music video, which will be the milestone for People's Television (PTV) for serving the people and the nation.[22][23][24]

On June 3, 2017, PTV began simulcasting CGTN programs, part of its staff having visited its facilities earlier in the year as part of a number of training vists to state and private TV channels worldwide.

In his first State of the Nation Address, President Duterte proposed the creation of a law that will merge and integrate the People's Television Network and the Philippine Broadcasting Service into a single entity, called the People's Broadcasting Corporation (PBC), similar to the BBC. The proposed PBC will also launched the country's first Specialty channels for the Muslim minority (Salaam TV) and the Lumad peoples of the south. PBC will also put up TV broadcasting hubs in Visayas and Mindanao, aside from its main headquarters in Luzon and TV broadcast studios within its major cities.[25] Salaam TV began test broadcasting on July 10, 2017, the same day, PTV revamped its news programming.

SlogansEdit

Branding Slogan Years Active
GTV Government Television
For Good Televiewing
Wide-Quatro-Vision-World
1974–1977
GTV GTV Network
Because Our Viewers Count A Lot
1977–1979
GTV GTV Network
Citizen's Network For Developmental Entertainment
1979–1980
MBS Maharlika Broadcasting System
Progress Television 4
Your Government Television Network
New TV 4
Bridging Islands and People for Progress
1980–February 23, 1986
PTV People's Television February 24, 1986–1989
October 6, 2011–present
PTV Four For You! 1989–September 30, 1995
PTV The People's Network 1992–September 30, 1995
PTV Ang Network Para Sa Pilipino (The Network for the Filipino)
Ang Pambansang Network (The National Network)
National Centennial Broadcaster
October 1, 1995–June 29, 1998
PTV PTV Network
Best in News Professionals
/Best in Sports/Best in Culture and Education
June 30, 1998–April 30, 2000
PTV Fast...Forward May 1, 2000–July 15, 2001
NBN National Broadcasting Network
One People, One Nation, One Vision
July 16, 2001–October 5, 2011
NBN NBN World February 19, 2003–2005
NBN Information Channel 2007–2008
NBN Bayan Ang Number 1! (Nation is Number 1!) 2008–2009
NBN Your Information Channel 2009–October 5, 2011
PTNI People's Television Network, Inc. October 6, 2011–January 8, 2012
PTV Telebisyon ng Bayan July 2, 2012–July 10, 2016
PTV Kapambansa Ako April 1, 2013–February 25, 2015
PTV 40 Years: Patuloy na Maglilingkod sa Bawat Pilipino February 2, 2014–June 30, 2014
PTV The Olympic Network July 25, 2014–present
PTV Para sa Bayan (For the Nation) July 11, 2016–present

ProgrammingEdit

Main article: List of programs broadcast by People's Television Network

PTV airs several news and public affairs shows, public service, documentaries, educational, sports and other programs. PTV serves as the main television broadcast arm of the government. The network is a part of the Messaging Division of the government's newly formed Presidential Communications Group. Its programming is diverse from the other state-controlled network IBC and RPN since PTV focuses on its function as the government's voice, while IBC and RPN are general entertainment/sports channels due to its programming.

PTV Stations NationwideEdit

Main article: List of People's Television Network stations and channels

PTV WebsiteEdit

The PTV Website is another initiative of People's Television Network to reach out to Filipinos worldwide using the internet. PTV features free live video streaming of PTV's flagship station programs from Quezon City, Philippines.

See alsoEdit

ReferencesEdit

  1. 1.0 1.1 1.2 1.3 1.4 People's Television Network, Inc. 2014 Annual Report to Commission on Audit|publisher= People's Television Network, Inc.|date=June 30, 2015
  2. The prime of Ms. Tina Monzon Palma|publisher=ABS-CBN News|last=Rumban|first=Luz|date=August 24, 2017|accessdate=September 4, 2017
  3. PTV Station ID "Telebisyon ng Bayan" 2012|publisher=bidyobandido YouTube Channel|date=July 20, 2012|accessdate=July 20, 2012
  4. [1]
  5. [2]
  6. PIA 11 Cebu back on air| publisher=Philippine Information Agency | date=September 4, 2015 | accessdate=September 5, 2015
  7. Our Story
  8. Gov't TV station 'bulok,' says incoming PCOO chief Andanar|publisher=ABS-CBN News|date=June 7, 2016|accessdate=June 8, 2016
  9. Former ABS-CBN news exec being eyed as PTV-4 general manager|publisher=The Philippine Star|last=Romero|first=Alexis|date=June 17, 2016|accessdate=June 18, 2016
  10. BBC, ABC to visit PH for PTV 4 transformation—Andanar|publisher=Philippine Daily Inquirer|date=July 7, 2016|accessdate=July 8, 2016
  11. Veteran journalist Charie Villa declines offer to head PTV-4 News|publisher=GMA News|date=August 25, 2016|accessdate=August 27, 2016
  12. No more press briefings for President-elect Duterte|publisher=Rappler|last=Cupin|first=Bea|date=June 3, 2016|accessdate=July 8, 2016
  13. Japan to give P16M for PTV4 improvement|publisher=Rappler|date=June 17, 2016|last=Cepeda|first=Mara|accessdate=June 18, 2016
  14. PTNI, JICA sign agreement on cultural grant aid|publisher=PTV YouTube Channel|date=July 11, 2017|accessdate=July 11, 2017
  15. 15.0 15.1 PTV execs appointed by Aquino resign|publisher=Philippine Daily Inquirer|last=Corrales|first=Nestor|date=July 8, 2016|accessdate=July 8, 2016
  16. Dino C. Apolonio officially named as General Manager of the People's Television Network|publisher=PTV FB Page|date=November 25, 2016|accessdate=November 25, 2016
  17. party at the People's Television Network PTV YouTube Channel|date=December 20, 2016|accessdate=December 20, 2016
  18. PCOO E-Brochure|publisher=Presidential Communications Operations Office|accessdate=June 26, 2017
  19. PTV and NEC of Japan inks the agreement for the new Digital transmitter and Head End System|publisher=PTV FB Page|date=January 12, 2017|accessdate=January 12, 2017
  20. PTV gears up Digital broadcast infrastructure|publisher=PTV FB Page|date=January 12, 2017|accessdate=January 12, 2017
  21. PTV-4 New Station ID (April 3, 2017)|publisher=Neil Unknown YouTube Channel|date=April 3, 2017|accessdate=April 3, 2017
  22. Coming Soon on PTV|publisher=PTV FB Page|date=June 21, 2017|accessdate=June 21, 2017
  23. President Rodrigo Duterte launches the inauguration of PTV Cordillera broadcast hub|publisher=PTV Facebook page|date=March 11, 2017|accessdate=March 11, 2017
  24. Pres. Duterte graces inauguration of PTV Cordillera|publisher=Philippine Information Agency|date=March 11, 2017|accessdate=March 13, 2017
  25. [http://www.rappler.com/nation/140875-duterte-sona-2016-state-media Duterte: State-run media to create Muslim and lumad channels|publisher=Rappler|last=Ranada|first=Pia|date=July 25, 2016|accessdate=July 25, 2016[

External linksEdit

Template:Communications Group-Philippines Template:Television in the Philippines Template:ASEAN TV

Ad blocker interference detected!


Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.