October 09, 2015 at 05:00 pm
The classic telenovela hit Love Spell (Sortilegio) will air its maiden episode on October 19, from Monday to Friday at 6 a.m. and 9 p.m. primetime on BEAM Channel 31 (SkyCable Channel 72, Destiny Cable Channel 80, Cable Link Channel 82, and CableStar Channel 4), with catch-up marathon on weekends. For lovers of the classic Spanish telenovela genre, this is a welcome alternative to the local and Korean standard drama fare seen in leading broadcasters’ offerings.
Love Spell
Love Spell centers on the life of Alejandro who comes back home to find that he is married to Maria Jose, a poor and innocent girl he doesn’t even know.
As he goes in search to discover the truth, he ends up falling deeply in love with Maria Jose. William Levy plays Alejandro, while Jacqueline Bracamontes plays Maria Jose. The telenovela’s synopsis, trailers, cast and character briefs as well as photos can be viewed in www.beam.com.ph.
Love Spell is the latest classic title offering of BEAM Channel 31, replacing La Madrasta, the concluding episode of which will be on October18. The Spanish telenovela trend in the Philippines started in 1994 but began dwindling in popularity about a decade-and-a-half later as Asian dramas took over. However, it continues to have following particularly among young-to-middle aged women.
BEAM Channel 31 (www.beam.com.ph) is a free-to-air TV owned and operated by Radio Mindanao Network (RMN) and Broadcast Enterprises and Affiliated Media, Inc. (BEAM), a subsidiary of Bethlehem Holdings, Inc., an investee of Globe Telecom’s Retirement Fund.
Since its inception in September 2014, RMN has recently partnered with BEAM, which owns owns and operates Channel 31 and its provincial stations, so that the latter will be an additional outlet for the station-produced programs. BEAM entered into a production scene with RMN. Under the agreement, BEAM shall provide TV programs and shows for Channel 31 while RMN shall provide the production outfit, which involves Channel 31’s airtime.
BEAM started airing classic Spanish telenovelas in May this year with three maiden titles, classic hits La Madrasta (The Stepmother), Palabra de Mujer (A Woman’s Word), and Big Love (Llena de Amor).
The free-to-air broadcaster changed its program line-up after significantly improving its analog broadcast facilities while starting the deployment of a brand new digital ISDB-T broadcast network in its service areas of NCR, Cebu, Davao, Baguio, Naga, Iloilo and Zamboanga.