It irks me every time the cable connection fizzles, especially when I'm watching my faves like Pop Girls, Dear Heart, Popstar Diaries, Wow! and May Bukas Pa. Now, the Viva-TV stars because Viva-TV, a division of Viva Communications Inc. can now be seen on free TV over IBC-13 primetime with blockbuster movies, animated shows, showbiz news, TV series, music videos, sports, entertainment shows and game shows to satisfy your viewing appetite, making life more exciting primetime all night!

The Viva TV stars includes Sarah Geronimo (Popstar Diaries), Vhong Navarro (Wow!), Anja Aguilar (Dear Heart), Christopher De Leon (Dear Heart), Charlie Green (SM Little Stars), Nadine Lustre (Pop Girls), Cesar Montano (May Bukas Pa), Maricel Soriano (May Bukas Pa), Rico Dela Paz (Dear Heart), Joanna Morales (May Bukas Pa), Cogie Domingo (Jr. NBA), Anne Curtis (May Bukas Pa), Nikki Bacolod (Daily Top 5), IC Mendoza (Chikalectric and Stop, Talk and Listen), Sam Pinto (OPM TV), Vice Ganda (Petrang Kabayo), Aga Mulach (Petrang Kabayo), Shy Carlos (May Bukas Pa and Pop Girls), Jun Lalin (Stop, Talk and Listen), Cristine Reyes (Cristinetopia), Drew Arellano (Who Wants to be a Millionaire?), Dingdong Avanzado (Fighting Family) and Say Alonzo (Stop, Talk and Listen).

The VHF channel IBC-13 happened last June 5, 2011 and the momentous event was marked by two celebrations -- first was the press launch at World Trade Center in Pasay City and second was the trade launch to advertisers and media agencies at NBC Tent in Taguig City. Like all the past events of Viva Entertainment, both launches were superbly done and both venues were dressed up to may everyone feel the exciting vive of the big launch catch your favorite Viva-TV shows on primetime and crisper sound through cutting-edge digital technology.

All of Viva-TV will have IBC-13 primetime and that means the loyal viewers won't miss a single one of their sports and entertainment programs. Anything new to look forward to? Viva revealed that they will have animated shows such as the animation-fantasy series Winx Club and Pop Pixie and probably a local newcast that will focus on sports news and entertainment news, both Express Balita and Ronda Trese with new anchors, new sets, new opening billboard and production values to make them more competitive.

At the silly thought entered my mind and I blatantly asked, "Since Viva-TV is now on free TV alongside the competition ratings of ABS-CBN, GMA-7 and TV5. The elicited chuckles in the room as Viva Entertainment Chairman and CEO Vic del Rosario, while Viva Entertainment Vice-President Veronique del Rosario-Corpus. They further that eventhough Viva-TV is now on free TV and they would continue to target "the young, the TV stars, plus the market".

More Power with Viva-TV on IBC primetime more than ever!

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