Viva Television Corporation
Type Subsidiary of Viva Entertainment
Industry Television Production
Founded Ortigas Center, Pasig City, Philippines (1986)
Headquarters Pasig City, Philippines
Key people Vic del Rosario, Jr. (Chairman of the Board and CEO)
Products Television programs
Owner(s) Vic del Rosario, Jr.
Parent Viva Entertainment

Viva Television Corporation or Viva Television is one of the ten companies of Viva Entertainment, Inc.


To push its software across another medium, Viva Entertainment ventured into television production in 1986 thru local filmdom’s hottest property Sharon Cuneta via The Sharon Cuneta Show. Her big screen success easily fueled her musical variety TV show to the top of the ratings where it stayed until mid-1997 (when she semi-retired).

Since then, Viva’s television unit had branched out into drama anthologies, action features, and comedy fare for teens and yuppies. It is now a significant player among free TV blocktimers and has successfully spun off theatrical versions of its more popular youth-oriented shows.

In the year 2000, Viva Entertainment's subsidiary Viva Television acquired Vintage Enterprises (including Vintage Television on IBC primetime block) from the Velez family and changed its name to Viva TV is a primetime sports and entertainment block on IBC, and followed by Viva TV set Philippine television ablaze when it pioneered the “game show” genre. These 2 shows were Who Wants to Be a Millionaire? with Christopher de Leon in 2000 and The Weakest Link with Edu Manzano in 2001. In 2002, Viva further enhanced its reputation as a star-maker and trendsetter by producing and launching the highly successful talent search show: Star for a Night on IBC. The weekly program hosted by Regine Velasquez showcased the best among the young Filipino singing talents dressed up in a professional setting. This highly rated show led to the discovery of Sarah Geronimo and Mark Bautista, who are now established recording artists and TV/movie stars.

In December 14, 2003, Viva TV on IBC primetime block went Off the Air after Viva decided did not renew a blocktime agreement with IBC to air the primetime block Viva TV due to high blocktime costs and low ratings. in a same year, Viva co-produced with GMA Network another highly successful TV talent search program Search For A Star. This talent search program led to the discovery of Rachelle Ann Go and Raymond Manalo. Both are now also established recording artists and TV singing stars.

Viva’s talent search success also spawned similar program formats from the 2 major free TV stations in the country.

In 2005, Viva is a co-producer of ABS-CBN’s weekly talent search program Search For A Star In A Million. This program is envisioned to produce and discover another major singing star from among the country’s best & brightest aspiring & young talents.

In 2006, Viva Television took over Prime Broadcasting Network's Prime Channel for its joint venture and became Viva Prime Channel, later in November 29, 2010, Viva Prime Channel is on free to air television in Central Luzon until went Off the air in March 2011, as Viva Prime Channel was sold to the Apollo Broadcast Investors (formerly GV Broadcasting Systems/MediaScape) from joint venture between Viva Entertainment's subsidiary Viva Television and Prime Broadcasting Network and changed its name to Pinoy Extreme Channel.

On May 2011, Viva Television producing Viva classic blockbuster films to television with a Sunday afternoon series the 80's remake of the film Bagets (film series) is the teen oriented show entitled Bagets Just Got Lucky which replaced its teen romance anthology Luv Crazy on the revamped channel TV5, which showcases new television dramas competing with top Philippine broadcasting pioneers ABS-CBN and GMA 7. On the third quarter lineup, TV5 introduced the 1991 film franchise turned Primetime TV series Ang Utol Kung Hoodlum which was pushed back due to shooting arrangements which was aired on September 12, 2011, replacing the primetime series Rod Santiago's The Sisters. Currently airing it starred Robin Padilla and Vina Morales in the original film and sequel but now played by JC de Vera and Jasmine Curtis-Smith. On November 7, 2011, Viva and TV5 introduced popstar princess Sarah Geronimo's teen show entitled Popstar TV, a newest teen-oriented magazine show with a drama series and variety show format. An upcoming project to be produced by Viva Television is P.S. I Love You, a 1981 blockbuster film which starred real to reel life sweethearts Gabby Concepcion and Sharon Cuneta which tackles issues surrounding two young lovers, played by Bagets castmates AJ Muhlach and Nadine Lustre. Gabby Concepcion will also be part of the cast and Dina Bonnevie as it confirmed to be under production and filming.[1]

On July 16, 2012, Viva Television revived Viva TV  went back On the Air after 9 years hiatus, the channel was relaunched as the new 24 hour all-Filipino general entertainment channel on cable and satellite, along with the launch of new programming except Popstar Diaries which is the only Viva produced program from Pinoy Box Office.[2] Aside from this, Viva Television returned to the partnership wiith IBC aside from the primetime sports programming AKTV on IBC and the station-produced programs (Who Wants to Be a Millionaire? and T.O.D.A.S.), including the primetime drama series Esperanza (2012-2013), the teen romantic drama anthology Dear Heart (1998-2002, 2012-2014) and the reality singing search Born to be a Superstar (2012 at present).

On December 13, 2015, Viva Television has partnered up with TV5 for programs for its block line up primarily of television series from its Entertainment Department. Proven reports have also been linked to two new shows for primetime such as Bakit Manipis ang Ulap? starring Claudine Barretto, Cesar Montano, Meg Imperial and Diether Ocampo and Carlo J Caparas' Ang Panday (2016) reboot with Richard Gutierrez as Flávio


Lists of Viva TV programsEdit

Show Channel Hosts/Actors
The Sharon Cuneta Show IBC then to ABS-CBN Sharon Cuneta
Joey de Leon
Randy Santiago
Herbert Bautista
Jimmy Santos
Estyudtante Blues PTV Keempee de Leon
Gelli de Belen
Dingdong Avanzado
Vina Morales
Raymart Santiago
Alabang Girls ABC Andrew E.
Donita Rose
Ruby Rodriguez
Donna Cruz
Herbert Bautista
Anjo Yllana
Ober Da Bakod GMA Network Leo Martinez
Janno Gibbs
Anjo Yllana
Haybol Rambol GMA Network Charlene Gonzales
Nida Blanca
Redford White
Bayani Agbayani
Dennis Padilla
Benjie Paras
Kate En Boogie GMA Network Dennis Padilla
Nanette Medved
Willie Revillame
Villa Quintana GMA Network Donna Cruz
Keempee de Leon
Mikee GMA Network Mikee Cojuangco
TGIS GMA Bobby Andrews
Onemig Bondoc
Angelu de Leon
Michael Flores
Rica Peralejo
Ciara Sotto
Red Sternberg
Raven Villanueva
Tierra Sangre PTV then to RPN Charito Solis
Bobby Andrews
Jennifer Sevilla
Mukha ng Buhay PTV then to RPN Pilar Pilapil
Lovely Rivero
Bernadette Allyson
Kris PTV then to GMA Network Kris Aquino
Ms. D GMA Network Dina Bonnevie
Anna Karenina GMA Network Antoinette Taus
Sunshine Dizon
Kim delos Santos
Tanya Garcia
Ikaw Na Sana GMA Network Angelu de Leon
Bobby Andrews
Gladys Reyes
MU GMA Network Gelli de Belen
Jomari Yllana
Growing Up GMA Network Angelu de Leon
Bobby Andrews
Onemig Bondoc
Takot Ka Ba Sa Dilim? IBC Various Artists
Dear Heart IBC Antoinette Taus (1998-2002)
Nadine Lustre (2012-2013)
Ganyan Kita Kamahal GMA Network Carmina Villaroel
Bobby Andrews
Onemig Bondoc
Halik Sa Apoy GMA Network Carmina Villaroel
Bobby Andrews
Ynez Veneracion
Dear Mikee GMA Network Mikee Cojuangco
Text GMA Network Bobby Andrews
Aiza Marquez
Kim delos Santos
Dino Guevarra
Aiko Melendez
H2K: Hati-Hating Kapatid IBC Rica Peralejo
Dingdong Dantes
Bojo Molina
Anne Curtis
Chubi del Rosario
Alexander Poe
Matet de Leon
Kagat ng Dilim IBC Various Artists
May Bukas Pa IBC then RPN Dina Bonnevie
Cherie Gil
Albert Martinez
Subic Bay IBC Joyce Jimenez
Priscilla Almeda
Rufa Mae Quinto
Troy Montero
Jake Roxas
Bobby Andrews
Habang May Buhay IBC Various Artists
Who Wants To Be A Millionaire? IBC then to TV5
IBC (now produced by the network since 2010)
Christopher de Leon (Viva TV on IBC; 2000-2002)
Vic Sotto (TV5; 2009-2010, 2011-2015)
Drew Arellano (IBC; 2010-present)
The Weakest Link IBC (now produced by the network since 2010 to 2014 and 2015) Edu Manzano (Viva TV on IBC; 2001-2002)
Allan K. (Viva TV on IBC; 2012)
Richard Yap (IBC; 2010-2014, 2015)
Star for a Night IBC Regine Velasquez
Search For A Star GMA Network Regine Velasquez
Search For A Star In A Million ABS-CBN Sarah Geronimo
Erik Santos
Christian Bautista
Mark Bautista
Rachelle Ann Go
Sheryn Regis
POSH Q Iwa Moto
Gian Carlos
Vivo Ouano
Vaness del Moral
Rea Nakpil
Nikki Bacolod
PJ Valerio
Popstar Diaries Pinoy Box Office
Viva TV
Sarah Geronimo
Daily Top 5 Viva Cinema Nikki Bacolod
Celebrity Real Life Stories Viva Cinema
CHB: Celebrity Home Business Viva Cinema Champagne Morales
Stop, Talk and Listen Viva Cinema Mr. Fu
Dolly Ann Carvajal
Pop Girls Live! IBC Nadine Lustre
Rose Van Ginkel
Schai Sigrist
Joanna Morales
Angelie Urquico
Bagets: Just Got Lucky TV5 AJ Muhlach
Nadine Lustre
Josh Padilla
Eula Caballero
Johan Laurens
Shy Carlos
Rico dela Paz
Meg Imperial
Hideaki Torio
Ang Utol Kong Hoodlum TV5 JC de Vera
Jasmine Curtis-Smith
Jay Manalo
Regine Tolentino
Popstar TV TV5 Sarah Geronimo
P.S. I Love You TV5 Kean Cipriano
Alex Gonzaga
Gabby Concepcion
Dina Bonnevie
AJ Muhlach
Nadine Lustre
Sharon: Kasama Mo, Kapatid TV5 Sharon Cuneta
Esperanza IBC Cristine Reyes
Jake Cuenca
Onemig Bondoc
Daily Top 10 Viva TV Sam Pinto
The OPM Show Viva TV Nikki Bacolod
Especially For You Viva TV Nikki Bacolod
Yassi Pressman
Concert Viva TV
Pinoy Star Stories Viva TV
Star Yayey Viva TV
Pantasya Viva TV Katya Santos
Maui Taylor
Petra's Panniest Viva TV Petra Mahalimuyak
The Jon Santos Show Viva TV Jon Santos
KC.COM Viva TV KC Concepcion
Annebishowsa Viva TV Anne Curtis
Born to be a Superstar IBC Anja Aguilar
Hayate the Combat Butler IBC Shanne Velasco
Bret Jackson
Bagets Kids IBC Aldred Nasayao
Thirdy Lacson
Harvey Bautista
Gerald Pesigan
Lance Lucido
Love of My Life IBC Yassi Pressman
Andre Paras
Kumander Bawang IBC Josh Padilla
Sarah Lahbati
DJ Durano
Gaano Kadalas Ang Minsan IBC Angelu de Leon
Bobby Andrews
Jericho Rosales
Andi Eigenmann