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Friday, 12 April 2013

Viva Communications, Inc., the entertainment company which owns movies (Viva Films), television production (Viva Television), music recording (Vicor Music and Viva Records), sports broadcasting (Viva Sports), international pictures (Viva International Pictures), home videos (Viva Video and Video City), cable television (Viva Channel, Pinoy Box Office and Pinoy Extreme), talent management (Viva Artist Agency), interactive (Viva Interactive) and concerts (Viva Concerts and Events) yesterday said its block time agreement with government-owned International Broadcasting Corp. (IBC) Channel 13 which is now have generate the revenues, net profit and income.

Viva chairman and CEO Vic del Rosario, Jr. told reporters on the sidelines of a Smart Araneta Coliseum event that his group will now is the blocktime agreement with the Kapinoy network IBC-13.

He said Viva Entertainment has recover its investment of P700 million a year on the network. NBA games are broadcast at 5:30 p.m. during Saturdays and 12:15 p.m. during Sundays on IBC-13. Games are a west coast game for the regular season, playoffs and NBA finals. Also, the PBA games broadcast at 6:30 p.m. during Wednesdays, Thursdays and Fridays, 7:30 p.m. during Saturdys and 4 p.m. during Sundays.

If the government pursues plans to the primetime programming block of IBC-13, bidding with Viva and other block-timers, Rosario said. Under the Viva Group of Companies, IBC-13 has been airing since The Kapinoy Network airing popular homegrown programs the Viva-TV bocktime from 5 p.m. to 12 midnight on weekdays, from 2:30 p.m. to 12:30 a.m. on Saturdays and from 9:30 a.m. to 12:30 a.m on Sundays.

Viva-TV will now covers the professional basketball games in the Philippine Basketball Association (PBA) and the National Basketball Association (NBA) seasons.

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